E-books in the age of the iPad

Craig Mod has a very interesting take on how the iPad will affect book publishing which I agree with. When I talk to people about the iPad I see them nodding their heads and my guess is they’re thinking “color Kindle”. As Craig points out, nothing could be further from the truth.

An iPad (and other similar devices) will turn the traditional book-reading experience on it’s head. To the luddites of the world I can only say…brace for impact.  A low barrier to entry will loosen the strangle hold traditional gatekeepers have had on the flow of content. True, we’ll have to wade through a lot of crap to find the good stuff. But that’s a task that technology makes easier and faster every day.

Craig explains this as “formless content” (like you see in a paperback) vs “definite content” (like a magazine spread). Formless content  is shoehorned into whatever container is available. Definite content, on the other hand, is a small part of a much larger canvas which collectively creates an entirely different user experience. Through the prism of current technology this would be like an electronic magazine layout with video, audio and embedded apps.

Seeing how this ultimately plays out is–by way of understatement– going to be fun.


~ by keithphilpott on March 8, 2010.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: